Ethical Tourism

When booking a trip to Africa we believe it is extremely important to understand the impact of any trip on the local community and environment. Ethical Tourism is not just a phrase or a mareketing ploy. Simply put it is just the right thing to do.

Ethical tourism isn’t just a buzz phrase for us here at African Star Tours. We truly believe that tourism should have a positive impact on the areas visited, and that local communities should feel the benefit of increased tourist numbers.

With this in mind we only work with suppliers that can visibly demonstrate that they are actively implementing ethical tourism principles. Some examples of how our suppliers are demonstrating strong ethical principles are:

  • Employing a high percentage of staff from local communities
  • A percentage of profits being provided to small local charities
  • Investing in training and development initiatives for local people
  • Building projects that enhance the community (schools, hospitals, housing etc)
  • Supporting local businesses by buying local goods for business use (food produce, furniture, fabrics, art etc)
  • Encouraging the sale of locally made crafts to tourists
  • Development of Eco friendly Lodges (Solar power, composting, water re-use)
  • Reduction in single use plastics

 We understand that there are varying standards in play across the continent of Africa regarding the welfare and treatment of animals. We firmly believe in protecting all animals from harm and exploitation, and strongly feel there is a need to act now in order to preserve all species for future generations. With this as our principle we will not organise or book any activities that following our own independent research we do not feel are ethical or in the best interests of animals. This includes but is not limited to:

  • Lion Walks
  • Elephant Rides
  • Any Hunting Activity
  • Any activity associated to canned hunting
  • Safari activities not run by qualified guides
  • Visits to certain animal sanctuary’s


In addition to the basic principles above our CEO Sarah Hennessy ensures personal support and financial contributions to three charity organisations.

Makomborero – An outstanding small charity that provides ‘A’ Level education and support to a selected number of extremely talented students each year in Harare, Zimbabwe who would otherwise not be in a position to further their studies.

African Wildlife Foundation – An ethical organisation that has a multi-faceted approach to ensuring that wildlife and open lands continue to thrive in modern Africa. This includes initiatives to stop animal killing and trafficking, and programmes that support sustainable agriculture and land development/protection.

Rhino Revolution – Started as a community based action group by concerned residents in Hoedspruit, South Africa, this charity is committed to supporting rhino conservation through rigorous anti-poaching activities, conservation awareness programmes and the provision of a world class rhino orphanage.


If you would like to discuss any aspect of our ethical approach to tourism then please Contact Us

Contact us

020 8050 1739

Enquire »

African Bird


"The entire family has had the best safari experience imaginable. The hotels were fantastic and our driver was outstanding throughout and everything was seamless. We saw many animals including a giraffe drinking from our lodge swimming pool which was unique in itself! As you said it was a stunning place with such lovely people. I will be sure to recommend your business and will be in touch should another trip be on the cards."

DESAI - Private Tanzania Tour

We’re 100% committed to find you the perfect holiday

  • All budgets - beautiful stays and fantastic travel options suited to everyone
  • 100% Financially Protected
  • Member of TTA Travel Trust Association
  • Solo travelers looking to join group tours or organize safe and reliable private tours.
  • Couples, families or friends looking for a bespoke private tour constructed just for them.
  • Over 50’s seeking new adventures
  • Youth/school groups looking to charter their own overland vehicle.


Sounds like you? Then why not contact us today?

We would love to hear from you and are ready and waiting to answer all your questions…

African Star Tours Logo

Talk To Us

Email us at or call us on +44 (0)20 8050 1739

Stay Social

talk to us bird

Registered Business Address: 21 Tregantle Walk, Swindon, SN3 3PF, United Kingdom | Companies House Registration Number: 10251032